Welcome to the dog days of summer, where oppressive heat and Despacito’s sustained success zap your will to live. Thankfully, British wild child, Charli XCX, is back like a blast of air-conditioned bliss. Though best known for adding bratty, party-pop hooks to Icona Pop’s I Love It and Iggy Azalea’s Fancy, her new single, Boys, is perfect minimalist electropop. With deliciously-vacuous lyrics—“I was busy thinkin’ ‘bout boys, boys, boys”—and an excellent Super-Mario-coin-snatching hook, it’s a glorious late-summer jam.
But Boys’ music video is its true highlight. Employing a multitude of her famous male friends, the Charli XCX-directed video is a veritable conveyor belt of stunning men hamming it up for the camera.
Though far from the first video to flip the script by objectifying men instead of women (check out Janet Jackson’s Love Will Never Do Without You
and Shania Twain’s Man! I Feel Like a Woman),
Boys shines because of its admirable diversity: we get tattooed indie boys (Frank Carter), sensitive singer-songwriter boys (Charlie Puth), hip-hop boys (Wiz Khalifa), pancake-eating boys (Joe Jonas), superstar-producer boys (Mark Ronson), Asian boys (Jay Park), ripped boys (Cameron Dallas), more-to-love boys (The Fat Jew), and beautiful British boys (Tom Daley), to name just a few. This rainbow of men means there’s something for everybody, and because spotting all the cameos is half the fun, the video is sure to warrant repeated viewing. It’s a calculated and clever way for Charli XCX to make her late bid for song (and video) of the summer.